There are lots of trends in each industry that change the way things work. In the same way, there are some trends that have made multifamily marketing more important than ever. Each of these trends contributes in their very own way to have a different impact on the apartment market. It changes the very existence of many things and also brings about the importance of marketing especially for the multifamily marketing area.
While there are lots of trends that have come and gone but haven’t changed things, the other ones that have been truly beautiful are worth mentioning. However, all of them cannot be listed below. This is why the top 5 trends that have change multifamily marketing are given as follows
- Thirst for lifestyle
This lifestyle need has brought about marketing because people have no time to look for things themselves.
- Combinational affordability and luxury
Many people want to have affordability and luxury both side by side. This is by far the best combination but is almost impossible to have until there are lots of different people living together as families and they are sharing the luxury rent among them as well.
- Amenities race
There are so many amenities provided these days in all apartments that they have almost become more like a standard. For example, almost every other apartment building has a rooftop pool and a fitness center. This has increased the need to market what feels different than others. This could include pet care shops, bike spaces, etc. that need to be marketed for innovation and distinctness.
- Tenant controlled technology
Using certain amenities feels like luxuries to many people. This is why they might not agree with use technology and paying for it. Therefore it has been made sure that technology is provided according to the person’s choice if he wants it or not. These can include entry, HVA systems, cloud services, etc. This way control for technology is handed over to the people.
- Tenants with green lease
This is a relatively new trend in which tenants are supposed to sign a green agreement to stay in these apartment areas. They need to agree on things such as using nearby public transport or use composting etc. This has also led to the accelerated leasing of these buildings that enjoy sustainable marketing.
These five trends have made it very important to have multifamily marketing at all times. It helps to stay unique and be known at the same time as well.