For 32 years, Denver-based Gallery has designed, built and installed more than 30,000 carts and kiosks to sell food, drinks and retail items at locations nationwide, including NFL stadiums, hospitals, hotels, and convention centers.
ETuk USA was founded five years ago to make electric-powered tuk-tuks, the three-wheeled, motorized rickshaws common in developing countries.
And when Gallery’s customers started asking Dan Gallery V, the company’s president, last fall to design their food and beverage equipment into Denver-based eTuk’s silent, emissions-free vehicles, it didn’t take long for the two companies to create a partnership.
“The second and third time a client asked us to look at the eTuk we did. It’s a natural extension and an innovation from what we do,” said Gallery, who’s family started the business selling hot dogs from a cart on the 16th Street Mall.
“We make vehicles, and Dan [Gallery] builds them out and customizes them,” said Michael Fox, eTuk’s co-founder and director of sales and marketing.
The partnership, announced in December, is expected to build out between 40 and 50 units this year, Gallery said.
One vehicle the eTuk-Gallery partnership crafted for MillerCoors — and sent off to a show at the Raleigh Convention Center in early March — features space for two kegs, taps, and a back panel that swings open to display a 42-inch tv screen — perfect for watching the game or some pre-game tailgating.
“It will probably end up at the New Orleans Superdome, they have the ability to sell beer in the parking lot of the Superdome and then drive it into the stadium when the game starts,” Gallery said.
“The ideas are endless.”
Michael Fox (right), Denver-based eTuk USA’s co-founder and director of sales and marketing, and Dan Gallery V (left), the president of the Denver-based, family-owned Gallery company. ETuk USA manufactures all-electric, three-wheeled tuk-tuks. Gallery designs and manufactures equipment used in… more
The fledgling partnership already has Gallery-designed, eTuk-made vehicles operating in Charlotte, North Carolina, selling hot dogs, and in Toronto, selling bagels and fresh food. Five carts are headed for Miami International Airport in May.
ETuk is the sole U.S. manufacturer of the all-electric, street-legal vehicle.
“You can be outside and then drive it right inside the stadium or convention center,” Fox said.
“You can drive to the kitchen, load it up, drive to where you want it to be and open it up and serve people in a fun way. We drove one into the Hyatt hotel downtown, into the service elevator, up to the second floor and into the ballroom,” he said.
ETuk, which has 12 employees, has sold 130 units since 2015 and expects to sell 120 units in 2018, Fox said.
The company soon will be moving to a bigger space, 8,000 square feet, at a building near 8th Avenue and I-25, and out of its original 6,000 square feet of space in the booming RiNo district.
There are eTuk vehicles operating in 26 states, 59 cities and four countries, Fox said.
They can be found moving people or cargo or food around airports, around corporate campuses, such as eBay, and on hotel complexes. Locally the company operates a free shuttle service on busy weekend nights along South Broadway and in RiNo neighborhoods, as well as a new service through the end of April in the Highlands.
Prices range from $19,995 to about $30,000 depending on the options the buyer wants, such as bigger batteries, or heated seats, or rain covers, he said.
With the new partnership, once eTuk builds the vehicle Gallery can take care of the rest, filling the vehicle with all the equipment and accessories needed to turn out a cool beer, a hot taco or anything in between.
Gallery said his company’s design and equipment can cost between $25,000 and $45,000, depending on the options requested.
Gallery has 28 employees and is planning to expand its assembly space in Broomfield from 20,000 square feet to 36,000 square feet.
“Serving tacos is different from serving coffee and we have the equipment and we can do the layout that’s most effective and efficient for the customer,” Gallery said.
The biggest challenge the partnership has surmounted so far is matching the food and beverage equipment to the tuk-tuk’s design.
“The tuk-tuks, they’re not square, like the kiosks that we normally do,” Gallery said.